Data Drivers: Customer Journey Mapping with Big Data

Welcome to Data Drivers, the series that explores the essential strategies for retailers to harness the power of data and analytics. We'll guide you through the tools and techniques that enable a deep understanding of your customer's preferences and behaviors. Learn how to optimize everything from back-end operations to logistics and supply chain management, maximizing efficiency and enhancing customer satisfaction.

This episode is all about how retailers use data analytics to map the customer journey—from initial awareness through post-purchase interactions—identifying pain points, optimizing touchpoints, and enhancing overall customer satisfaction.

Thanks to Andrew Smith for hosting this episode, and to our featured experts:

• Carl Boutet, Founder, Chief Strategist & Executive Advisor at Studio Rx

• Andrew Neelon, Founder & CEO of 1REC

• Philip Barry, Global Industry Executive Advisor - Retail, Consumer Goods, & Hospitality at Icertis

• Shannon Wu-Lebron, Corporate Vice President at Blue Yonder

• Venky Shankar, Professor and Ford Chair in Marketing & E-Commerce at Texas A&M University

Special thanks to Blue Yonder and Icertis for making this episode possible!