Retail Therapy: Fitness Brands

Welcome to Retail Therapy, a Retail Cloud Alliance podcast, broadcasting live from ShopTalk 2024.

Today’s host is Andrea K. Leigh, accompanied by esteemed colleagues Michael Klein, Lisa Amlani, and Neil Saunders, all part of the RETHINK Retail’s Top Retail Experts community. In this episode, we explore emerging trends and strategies in the sporting goods sector, highlighting brands' efforts to stay ahead in this dynamic landscape.

🔍 Key Takeaways:

  • Retail Strategy & Brand Positioning: Gain insights into the importance of staying close to the customer and strategic brand positioning in today's competitive market.

  • Personalized Retail Experiences: Explore the rising trend of personalized retail experiences and learn how brands can leverage technology to create unique connections with customers.

  • Optimizing Retail Operations: Discover practical advice on optimizing retail operations and enhancing communication strategies to adapt to the evolving needs of consumers.

  • Consumer Behavior & Market Trends: Dive into expert analysis on consumer behavior and market trends, shedding light on the factors shaping the future of the retail industry.


Don't miss out on these insightful discussions and actionable insights! Huge thanks to Blue Yonder and our other RCA members at Adobe, Icertis, and Microsoft for sponsoring this episode of Retail Therapy

Resources:

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Edited and Produced by Fritz Finlay

Design and Writing by Miranda Teyssier

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Data Drivers: Customer Journey Mapping with Big Data

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Highlights from the Retail Cloud Alliance at Shoptalk 2024!