The Modern Retail Experience: How to Craft the Ultimate In-Store Experience for the Holidays

The holidays are here, and for retailers, it’s not just the most wonderful time of the year—it’s the most important. With consumer spending projected to break records, the stakes couldn’t be higher. In the latest episode of Modern Retail Experience, our panel of experts shares how to turn holiday shopping into an unforgettable experience that keeps customers coming back.

Renee Hartmann sets the tone with a reminder that holiday magic starts with the senses. “Whether it’s the scent of cinnamon, the sound of carolers, or dazzling store displays, the goal is to create an atmosphere that feels irresistible,” she explains. This sensory immersion, paired with strategically placed merchandise, can transform shopping from a chore into an adventure.

Brandon Rael highlights the power of simplicity. From curated gift bundles to top picks and impulse buys, retailers can guide their customers toward easier, faster decisions—and happier checkouts. “When shoppers feel understood, they come back,” Brandon says.

On the tech side, Steve Norris dives into how digital displays and apps can elevate in-store experiences. “Interactive elements like virtual try-ons and gamified displays don’t just grab attention—they make shopping fun,” he shares. Meanwhile, apps that help navigate crowded stores or speed up checkout times show that convenience matters.

But the data is where the magic happens, says Jerome. “AI-driven market surveys can detect micro-trends before products even hit shelves, giving retailers a head start.” Whether it’s same-day delivery or price agility, executing with precision during the holidays can mean the difference between success and missed opportunities.

This holiday season, creating magic isn’t just about decorations—it’s about connection, innovation, and execution. Watch the full episode to hear how these experts are redefining holiday retail. Your customers—and your bottom line—will thank you.