Facing a Fiercely Competitive Market with Data Analytics

As consumer behaviors and expectations continue to shift, retailers must continuously adjust their strategies in order to keep up. Data is a key component to unlocking hidden opportunities. Every customer action, from the first touchpoint to the purchase, creates a digital footprint. For retailers, it’s important to leverage this data to gain insights into their customers’ shopping and purchasing behaviors, to create a holistic customer view.

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The Modern Retail Experience Episode 2

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Retail Therapy: Party City